Our Story

Sow Chic began during the 2021 lockdown when our family paused to re-evaluate what matters. From that moment we turned a shared love of India, home and garden into a family run online shop specialising in Indian block printed fabrics and garden-inspired designs. We carefully select patterns, commission exclusive designs, and choose fabrics that reflect the colours and textures of the garden.

Our collection focuses on sustainable, high-quality fabrics, colourful designs and handcrafted pieces. Whether you’re shopping for everyday use, travel, holidays or a thoughtful gift, every item is chosen for its craftsmanship, durability and sustainability credentials. We offer gift wrapping and personalised notes so you can send a present directly.

Although we’re primarily online, we love meeting customers in person. You’ll find us at festivals and fairs across the South of England, check our Events page on our main website to see where we will be next.

At Sow Chic, we bring colour and a touch of the garden into every home. Thank you for taking the time to explore our website and our handpicked Indian block-printed pieces.